Our Story

We believe that skincare should prioritise people, not profits. That's why we're shaking things up. By breaking free from marketing-driven beauty! We're changing that. Our focus is on creating safe, effective products for all, especially pregnant women and sensitive skin types. We care about your skin, not just the latest fads. 

Our name reflects our philosophy: under consumption, not overindulgence. We believe in using only what's necessary, reducing waste, and embracing simplicity. Where first time ever in India we are launching tube in tube dual cleanser, not just a unique packaging but skincare ingredients combining the ancient wisdom of Ayurveda with the innovative spirit of Korean skincare, we offer the best of both worlds. Our carefully crafted routines prioritise your skin's basic needs, without unnecessary frills.